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Bird's Traditional Custard Powder 250g

4.4 4.4 out of 5 stars 3,349 ratings

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Extra Savings Save 20% on FAYINA Ultimate Cleaning Kit when you purchase 1 or more Qualifying items offered by RGM GROUP. 1 Applicable Promotion
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Brand Bird's
Number of Items 1
Flavor Vanilla
Item Weight 0.3 Grams
Cuisine European

About this item

  • Free From Artificial Colours
  • Suitable for Vegetarians.
  • Bird's Traditional Custard Powder 250g

Frequently bought together

$7.44 ($0.70/Ounce)
Get it as soon as Tuesday, Apr 2
In Stock
Sold by RGM GROUP and ships from Amazon Fulfillment.
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$7.98 ($0.75/Ounce)
Get it as soon as Tuesday, Apr 2
In Stock
Sold by SimplyBeautiful and ships from Amazon Fulfillment.
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$29.95 ($7.49/Item)
Get it as soon as Tuesday, Apr 2
Only 13 left in stock - order soon.
Sold by Muldale USA and ships from Amazon Fulfillment.
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Product Description

BIRD'S is the original custard brand, established in 1837 and loved by generations ever since. Bird's Custard is made and served in millions of homes where proper custard is at the heart of a good pud!

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3.74 x 3.74 x 3.74 inches; 0.01 ounces
  • UPC ‏ : ‎ 767563200864
  • Manufacturer ‏ : ‎ Bird's
  • ASIN ‏ : ‎ B000MO8G28
  • Customer Reviews:
    4.4 4.4 out of 5 stars 3,349 ratings

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Bird's Traditional Custard Powder 250g
Bird's Traditional Custard Powder 250g
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Price-7% $7.44
Typical:$7.98
$14.99$7.99-10% $11.80
Typical:$13.12
$7.98-38% $7.96
Typical:$12.75
Price Per Unit$0.70 / Ounce$0.53 / Ounce$1.13 / Ounce$0.56 / Ounce$0.75 / Ounce$0.76 / Ounce
Delivery
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Customer Ratings
Flavor
4.1
4.4
4.4
4.2
5.0
Value for money
3.9
3.6
4.3
4.1
4.7
Easy to use
4.1
4.5
4.4
5.0
Sold By
RGM GROUP
DanMarkShop
VIU - Store
RGM GROUP
SimplyBeautiful
ArtsiHome
flavor
Vanilla
English Custard
VANILLA
number of pieces
16
2
2
1
1
size
10.58 Ounce (Pack of 1)
14.1 Ounce (Pack of 2)
3.5 X 0.94 X 5.90 Inches, 200 Gm (7.1 Oz)
10.58 Ounce (Pack of 2)
10.5 Ounce (Pack of 1)
10.5 Ounce (Pack of 1)
weight
0.3 grams
0.91 kilograms
200 grams
300 grams
0.3 kilograms
10.5 ounces
ingredients
CUSTARD
Maize Starch, lodieed Salt, Vanilla Flavour, Colour- FD & C yellow 5, FD & C Yellow 6
Custard Powder
Corn Flour, Salt, Vinegar, Color (Annatto).

Important information

Ingredients

CUSTARD

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
3,349 global ratings

Customers say

Customers like the ease of use and taste of the custard. For example, they mention it's super easy to make and convenient. That said, some complain about the freshness of the product. Opinions are mixed on value, quality, and consistency.

AI-generated from the text of customer reviews

136 customers mention113 positive23 negative

Customers like the taste of the custard powder. They say it's very tasty and comforting, and it makes ordinary desserts into amazing desserts. Customers also mention that it'll make outstanding bars. They also say it mixes well with honey and that the results are delicious.

"Used it to make milktart, very delicious. Great taste at the end!" Read more

"Got to make Custard Creams. Delicious! Will have to make sure I always have Bird's Custard Powder." Read more

"Easy to prepare and nice taste." Read more

"Been using this Brand for decades.Custard lovely with apple pie, tinned fruit or in a trifle" Read more

47 customers mention40 positive7 negative

Customers find the food easy to use. They mention it has a very good flavor, and is convenient to use in the microwave. Some say the recipe is simple and takes no time to whip up. Overall, most are happy with the product and recommend it to others.

"Cheaper than stores in my area Easy to use. Reminded me of my moms custard" Read more

"Easy to prepare and nice taste." Read more

"I love the ease of making this custard!" Read more

"Taste of my childhood. Love this product. Very easy to also make in the microwave...." Read more

90 customers mention51 positive39 negative

Customers are mixed about the quality of the custard powder. Some mention it's really good and outstanding, while others say it was damaged within the package and had to be thrown away.

"...It's so much better to just eat it.You gotta try it; gorgeous stuff! 😊..." Read more

"I was disappointed by the current packaging of this product. It is flimsy and causes waste as the powder sticks to the plastic top and then scatters..." Read more

"...truly decadent and irresistible. thank you!" Read more

"Product came in box damaged . Can't return or replace item." Read more

59 customers mention37 positive22 negative

Customers have mixed opinions about the value of the product. Some find it well worth it, economical, and useful for a variety of recipes. However, others say it's expensive, not worth it and small for the price.

"Cheaper than stores in my area Easy to use. Reminded me of my moms custard" Read more

"Birds custard powder is the best, unfortunately, this product was stale and I ended up throwing it out." Read more

"...Although I had to wait a few weeks for it - it was well worth it." Read more

"...Wonderful. TX" Read more

17 customers mention11 positive6 negative

Customers are mixed about the consistency of the product. Some mention that it has a very nice fine powder consistency, while others say that it doesn't make real custard.

"...It was a hit! The velvety consistency was lovely. I'm so glad I tried it! It will forever be in my pantry." Read more

"...It is ok but honestly didn't fluff my pies like usual. Could of been the cooks fault (mine)." Read more

"...UNTIL i found it on Amazon. Follow the directions & you get a silky, true custard flavor that you can use in pies & other desserts, or eat right out..." Read more

"...Simple to make, perfect consistency, flavorful. My cousins used to by in London when visiting family. So lucky to find it here." Read more

11 customers mention3 positive8 negative

Customers are dissatisfied with the freshness of the product. They mention that it was stale, not that fresh, and was past its expiration date. Some customers also report that the product was completely destroyed when it arrived.

"...the expiration date on the older container, this new one is only good for 5 months. Maybe this rapid expiration is due to the flimsy container?..." Read more

"I wanted to like this but upon receipt noticed it was past its expiration date over a year...." Read more

"...It's also pretty tasty on cake and pancakes. The package was fresh and not at all close to the expiration date, and it shipped and arrived quickly." Read more

"THE PRODUCT AS RECEIVED WAS TRASH, AND LISTED AS NONE RETURNABLE" Read more

Haven't had this in 20+ years - Yummy!
5 Stars
Haven't had this in 20+ years - Yummy!
When I lived in the UK, I used to love hot Bird's custard on my fruit pies. My mother used to mix it with some chunks of canned fruit and let it set in a small dessert bowl in the fridge, as a treat for those teenage midnight hunger pangs!I hadn't had Bird's Custard in 20 years and more, saw this on Amazon and bought it on a whim. $7 didn't seem too bad, but I bet it's cheaper over the pond.As a college student, we used to love playing with this stuff. Mix it with cold liquid into a very thick paste and watch what it does. Let it sit and it will slowly flow like a liquid. Hit it with a hard object, like the back of a spoon, and that same mixture will break like a cookie. It's actually a non-Newtonian fluid!But I digress. It's so much better to just eat it.You gotta try it; gorgeous stuff! 😊
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